There’s a Shaker Philosophy that I try to practice: If you are going to build something, make sure it’s both necessary and useful; if it is both necessary and useful, do not hesitate to make it beautiful.
A web site should automatically respond to what I’m doing, where I’m doing it, and the device I’m doing it on. For example if I’m surfing the web on my iPhone in a Starbucks, the web pages should be designed to adapt to an iPhone using a fairly slow connection. I should't have to pinch and pull and flick all over the place. That is neither necessary or useful.
Craftsmanship Is Crucial.
I watched my Great-Aunt Ethel fire eight different guys who wanted to build an addition onto her house one Summer. She had been born in the late 1880’s and she kept saying “he didn’t know what he was doing.” She meant they had no sense of quality; that they were not craftsmen and, because of that, they had no business working on her home. She was right, you know.
There are a lot of sites littering the web that were built by people like the guys my Great-Aunt Ethel fired. One can always get a web site built for free or for very little money. But if you want to stand out on the web, you should contact a designer that is talking about Responsive Web Design, one who is passionate about web standards, and one who understands the trend toward mobile and what it means for your business.
Give Side Six a try. If it doesn’t work out, I’ll gladly recommend another craftsman.